Jell-o® takes the all-natural trend mainstream

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You remember – most of us grew up with them – Jell-o flavored gelatins and Jell-o puddings. Maybe you still buy them for the grandkids, or even for yourself. Vanilla pudding was my all time favorite. Now Jell-o is joining the parade of huge companies that are responding seriously to the public’s concerns about artificial colors, sweeteners and other ingredients. Thus is born Jell-o Simply Good: 4 flavors of gelatin mix made with juices and 4 flavors of pudding mix, all made with real cane sugar – no HF corn syrup or aspartame – and colored with vegetable and spice extracts.
New Jell-o Simply Good mixes
New Jell-o Simply Good mixes
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You can still buy the original and diet versions (a mainstay for many), but it’s good to know the kids can have great taste without fake stuff to make it so. It’s interesting they recommend making the new puddings with 2% milk and don’t suggest skim milk as an alternate.  Don’t remember what the original banana pudding mix tasted like, but this new version tastes very, very good. Feels like I can tell there’s nothing artificial in it – like a dessert in a good restaurant.
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The campaign to present the new product line was inspired by having a bunch of kids answer questions honestly about what they know/think about artificial ingredients. And the company obviously chose carefully the flavors to start with: orange-tangerine, strawberry, pineapple-orange, and mixed berry gelatin mixes; vanilla-bean, banana, chocolate caramel, and chocolate pudding mixes flavored with good stuff like real cocoa, vanilla bean and banana.
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If you make it for your kids, you’re invited to share their feedback using hashtag #DelightfullyHonest on Facebook, Twitter and Instagram. Jell-o is pretty sure your kids are gonna have good things to say about these new mixes.
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In the campaign videos the kids don’t actually talk about their reactions to the product, but they’re cute anyway. Hey, they’re kids.
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